Someone asked me, "What is your glob... er, blog about?" Hmmm... the sound of rattling nuts. That's me.
"Outside the box" doesn't mean just get outside and walk around the square lines-- think different!
Mash, slash, crash, flash, dash, and splash... smoooooooothLee.
To date, my personal ROI is US$17.7M to my employers for every $1k paid me in marketing in 18 years.
I do nuts very well.
26 June 2007
12 June 2007
Use Things and Love People
No matter how technology captivates me, I've not found anything that exceeds my full-time fascination with people. I study how they think, how they act, what they prefer to do, and why they buy what they buy. Year in and year out I watch them, tally their actions, and test them-- and thereby become enriched.
As a result, I have a demonstrated love for the related fields of sales, marketing, and advertising.
One might think these things are quite different one from another. However, they are simply facets of the same diamond: Providing people their proclivities.
For example, in advertising, I become like a mosquito-- targeting the warm vein of someone's interest. In the shortest period I take aim on the largest segment of the population. But in marketing and market planning I work behind the scenes at companies to ensure long-term production, delivery, support, and service. Nothing breaks the bank faster than rush production and delivery... constantly falling behind because of poor planning and follow-through.
And in sales (that dreaded word for most people) I can do what I love doing most: Help people get what it is they wish to get. I love being on the phone with people, especially when I can I aid them in achieving ownership, helping them move their own lives forward. That only happens when I know what it is they want... when I learn 'how they tick'... and then I help them get it.
And in my experience, nothing is finer than to have the power and authority at a company to provide service in all three areas: advertising, marketing, and sales. That comes full circle to loving them.
I was once counseled to use things and love people; sadly, some use people and love things. As our society becomes more and more technologically advanced, my counsel is to remember the warmth of a handshake, the joy of a smile, and the fulfilment of helping someone achieve their goals in life.
Cheers!
Lee
As a result, I have a demonstrated love for the related fields of sales, marketing, and advertising.
One might think these things are quite different one from another. However, they are simply facets of the same diamond: Providing people their proclivities.
For example, in advertising, I become like a mosquito-- targeting the warm vein of someone's interest. In the shortest period I take aim on the largest segment of the population. But in marketing and market planning I work behind the scenes at companies to ensure long-term production, delivery, support, and service. Nothing breaks the bank faster than rush production and delivery... constantly falling behind because of poor planning and follow-through.
And in sales (that dreaded word for most people) I can do what I love doing most: Help people get what it is they wish to get. I love being on the phone with people, especially when I can I aid them in achieving ownership, helping them move their own lives forward. That only happens when I know what it is they want... when I learn 'how they tick'... and then I help them get it.
And in my experience, nothing is finer than to have the power and authority at a company to provide service in all three areas: advertising, marketing, and sales. That comes full circle to loving them.
I was once counseled to use things and love people; sadly, some use people and love things. As our society becomes more and more technologically advanced, my counsel is to remember the warmth of a handshake, the joy of a smile, and the fulfilment of helping someone achieve their goals in life.
Cheers!
Lee
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